Girona's business landscape is diverse: industry, services, retail, tourism, logistics, and family businesses all have different technology needs. Yet many organizations share the same starting point: processes that depend too heavily on spreadsheets, scattered information, manual tasks, and decisions made without a complete view.
Useful digital transformation starts before choosing an ERP, CRM, or artificial intelligence tool. It starts by understanding what is holding the company back and where technology can create the most value.
1. Diagnose the current situation
Map how the company works today. Bring together leadership and the teams who run the processes. Identify duplicated data, waiting time, error-prone tasks, and information that is difficult to obtain.
A balanced assessment reviews strategy, organization, infrastructure, cybersecurity, customer relationships, sales, and processes. The Acelera Pyme self-assessment can provide a useful starting reference.
2. Prioritize problems, not tools
Consider monthly time or cost, error risk, customer impact, and the effort required to implement and adopt change. Early projects should be visible, manageable, and useful.
3. Build a roadmap
A digitalization plan is not a shopping list. It should define business objectives, owners, dependencies, timing, indicative budget, and metrics. It should also explain what will not be done yet.
4. Include people from the beginning
A solution nobody uses is not a transformation. Teams need to participate in design, understand why the change matters, and receive training and support.
5. Measure outcomes and improve
Define a baseline before implementation. Measure process time, errors, incidents, conversion, or response time. Then compare, listen to users, and adjust.